Nokian Tyres CEO to participate in U.S. Ironman Event

Hille Korhonen leads by example demonstrating courage, devotion and commitment when competing in triathlon

Nokian Tyres CEO and President Hille Korhonen at IRONMAN 70.3 Finland (contributed)

Nashville, TN – Nokian Tyres president and CEO Hille Korhonen will lead by example as she competes in the IRONMAN Chattanooga triathlon on Sunday, Sept. 30.

To Korhonen, the challenging competition is more than just a race. Nokian Tyres’ top executive participated in the IRONMAN 70.3 event in Finland last June and said it fits in naturally with the company’s values that promote mobility and active lifestyles.

“The sense of community that comes from participating in an IRONMAN event is extraordinary,” said Korhonen.

“I came to Chattanooga last year for the Dayton factory groundbreaking ceremony and since that time have set my sights on coming back to compete.”

The race will begin with a point-to-point 2.4 mile swim in the Tennessee River followed by a 116 mile bike course in north Georgia and will conclude with a 26.2 mile running course that will travel through downtown Chattanooga, Riverview and the North Shore.

“As Nokian Tyres continues to grow its presence in North America, I want to set an example for our employees and show them our company’s values aren’t just words,” Korhonen said. “For me, courage, devotion and commitment lay the foundation for Nokian Tyres’ success.

This race exemplifies that by putting both physical and mental capabilities to the test, showcasing how this type determination can drive people forward and allow them to accomplish their goals.”

The challenges and obstacles that come with completing this event are nothing new for the Nokian Tyres brand. In addition to sponsoring IRONMAN 70.3 in Lahti, Finland, the company hosts its own Hakkapeliitta Triathlon, which has inspired its employees to live actively for more than 20 years.

About Nokian Tyres

Nokian Tyres is the world’s northernmost tire manufacturer and one of the most sustainable companies in the industry. We offer peace of mind in all conditions by developing high-quality, safe and eco-friendly tires for passenger cars, trucks and heavy machinery. We are especially well known for our innovative winter tires.

Our group also includes the Vianor chain, specializing in vehicle maintenance and tire services. In 2017, the company’s turnover was approximately USD $2.0 billion and it employed some 4,600 people. Nokian Tyres is listed on Nasdaq Helsinki.

Further information:

Nokian Tyres, Inc. / Nokian Tyres Canada Inc.
501 Union Street, Suite 200A

Nashville TN 37219


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